How many times have you been in a social situation and you meet somebody who asks – "what do you do?". Many many times I'll bet, it's a natural question after all. Anyway I have experienced this many times and as you can imagine, when I say I run a Search Engine Marketing Agency, people have a lot of questions.
Now it's not that I don't like talking about my Search Engine Marketing Agency, I really do. It's just that I've realized with such a thirst for this information I thought I could save some time (and my voice) by writing an article and pointing people towards it. Anyway, here it is…
You can read more here about search marketing agency in London.
What does a Search Engine Marketing Agency (SEMA) Do?
Well a SEMA will usually offer a range of services to help a company grab the lions share of available business in their niche from the Internet. These services are many and complex but may be broadly split into two main areas:
1) Pay Per Click (PPC) marketing
2) Search Engine Optimization (SEO)
Here's what it means…
Pay Per Click (PPC)
If you have ever done a Google search (and I'll bet you have) you will have noticed some small classified advertisements that appear in a column down the right hand side of the screen.
It's called pay per click because if you put up one of these ads you pay a fee every time somebody clicks on it. The problem with PPC is that if you don't know what you are doing you really can lose your shirt. You could have hundreds of people clicking your ad but not buying your product or service. Oh yes this really happens – I lost around $1200US learning how to do this properly some years ago.